Course Description

Course Summary

Jika Anda ingin mentargetkan orang-orang yang sedang mencari produk atau jasa yang Anda tawarkan, maka Google Adwords adalah media beriklan yang paling tepat, karena iklan Anda dapat muncul di halaman pertama Google dengan biaya per klik yang Anda tentukan sendiri. 

Maximum Participant

5 Participants

Course Language

Indonesia

Course Core Competencies

Planning and Initiative, Sustaining Functional

At the end of this course, participants will be able to…

Pelatihan Google Adwords ini akan menunjukkan betapa mudahnya pasang iklan Google Adwords (tanpa perlu background programming dan bantuan digital agency) dan analisa kinerja kampanye untuk perhitungan marketing ROI. Selain itu, Pelatihan Google Adwords juga membahas konsep dasar mengenai Digital Marketing dan bagaimana Digital Marketing bisa meningkatkan omset bisnis anda secara drastis.

Who should take this course? Who should not?

• Marketing Manager
• Marketing Communication Manager
• Brand and Product Manager
• Digital Marketing Manager 
• General Manager
• Individuals who plan and implement digital marketing decisions

What participants will need to know or do before joining this course?

    

Course Methods

Lecture, Workshop

Course Content

Day 1

• Lecture 1

  What is PPC?

• Lecture 2

  Account Navigation and Organization

• Lecture 3

  Campaign Setting and Management

• Lecture 4

  Managing Your Brand

• Lecture 5

  Choosing the Right Keywords

• Lecture 6

  Understanding Quality Score

Day 2

• Lecture 1

  Remarketing Strategies

• Lecture 2

  Capturing Attention with GDN

• Lecture 3

  Tracking Success Metrics

• Lecture 4

  Reporting & Metrics

• Lecture 5

  Using Ad Extensions

• Lecture 6

  Writing Effective Ad Copy

• Lecture 7

  How to Get Adwords Certified

Profile Trainer

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Industry Expertise :  Other Services

Trainer Skills :  Advertising, Digital Marketing

Detail Partner

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